DD News — Balanced News Debate

In April 2024, DD News changed its logo color from red to saffron (or orange), a move that triggered heavy criticism from opposition parties, accusing the channel of “saffronization.” Critics argue this rebranding during an election period undermines the impartiality expected of a public broadcaster, raising doubts about balanced coverage. Former Prasar Bharati head Jawhar Sircar described the move as “grossly illegal” and a clear sign of pro-ruling-party bias. While the broadcaster claims the change is mere aesthetic rebranding, many media analysts and viewers note a shift toward increased coverage of ruling party narratives and less space for diverse political viewpoints—fueling questions around neutrality.