MIB Exploring Alternatives to Existing Broadcast Rating System

The Ministry of Information and Broadcasting (MIB) is searching for substitutes to the existing television audience measurement system to improve transparency and accountability in the media segment. This move follows concerns over the manipulation of viewership data through landing-page placements, which artificially boost ratings. By re-evaluating the inclusion of such metrics, the ministry aims to restore fairness in competition among broadcasters and ensure more credible audience insights. The MIB’s review procedure also seeks to identify more robust and technology-driven approaches to data collection that accurately reflect viewer preferences. Industry stakeholders, including the News Broadcasters Federation, have welcomed the initiative as a long-awaited reform to strengthen trust in rating mechanisms. The ministry’s broader goal is to create a regulatory framework that promotes ethical practices, reduces market distortions, and aligns India’s media measurement standards with global best practices.