National Strategy and Roadmap for Medical and Wellness Tourism focuses to develop India as brand for wellness destination: G. Kishan Reddy

Admin Admin Jul 27, 2022 11:16 50

National Strategy and Roadmap for Medical and Wellness Tourism focuses to develop India as brand for wellness destination: G. Kishan Reddy

Recognising medical value travel and wellness tourism as important sectors having the potential of accelerating the country’s development, Ministry of Tourism has taken several steps to promote India as a Medical and Wellness tourism destination.

In order to create a robust framework and synergy amongst the Central Government Ministries, State Governments and Private Sector for promoting India as a Medical and Wellness Tourism destination, Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism. The strategy document focuses on the following key pillars:

(a)        Develop a brand for India as a wellness destination

(b)        Strengthen the ecosystem for medical and wellness tourism

(c)        Enable digitalization by setting up Online Medical Value Travel (MVT) Portal

(d)       Enhancement of accessibility for Medical Value Travel

(e)        Promoting Wellness Tourism

          (f)        Governance and Institutional Framework